MODERN PHOENIX WEEK ITINERARY
6:30 - 8:30 pm $20 Tickets available at 480-994-ARTS [2787] Press option 2.	First Friday April 3 Visual Acoustics: The Modernism of Julius Shulman With an introduction by Director Eric Bricker Visual Acoustics explores the monumental career of 97-year-old architectural photographer, Julius Shulman. Populating his photos with human models and striking landscapes, Shulman combined the organic with the synthetic, melding nature with revolutionary urban design. The resulting images helped to shape the careers of some of the greatest architects of the 20th Century, with Shulman documenting the work of Richard Neutra, Rudolph Schindler, Pierre Koenig, John Lautner, including some of the well-known architects of Modern Phoenix such as Blaine Drake and Ralph Haver. Slides of Shulman's photography in Phoenix will be displayed before the film. View trailer at: www.juliusshulmanfilm.com Screening Location: Phoenix Urban Research Laboratory (PURL) 234 North Central Ave. 9th Floor Phoenix, AZ 85004 Directions and Parking at PURL
11:30 - 4:30 pm FREE VIEW MAP TO EXPO	Saturday April 4: Free Expo and Seminars Location: Scottsdale Center for the Performing Arts and Scottsdale Museum of Contemporary Art [SMoCA] FREE public expo featuring Modern Phoenix Member-owned specialty products and services related to modernism and modern contemporary design including: mid-century modern furniture, real estate, green design, interior design, custom contemporary furniture, design preservation and design education. Contact expo@modernphoenix.net to reserve a table for your business. FREE admission to The Scottsdale Museum of Contemporary Art for Modern Phoenix Home Tour Ticketholders. FREE information and dialogue on preservation and research of mid-century design at the City of Scottsdale and City of Phoenix Historic Preservation Commission tables, including a FREE SEMINARS on researching your midcentury Modern home, and period-appropriate color palettes. FREE Door prize drawing at 3:00 sponsored by Modern Phoenix members. Contact alison@modernphoenix.net to contribute a prize, or attend the expo to enter the free drawing. Must be present from 3 pm - 3:20 pm o to win. Saturday April 4
3:30 -5 pm $10 Tickets Available at 480-994-ARTS [2787] Press option 2	KEYNOTE SPEAKER Don Ryden, AIA, Ryden Architects The Architecture of Enterprise: Uplifting Design of Modern Phoenix 1945-1975 In 2006, The City of Phoenix Historic Preservation Office contracted Don Ryden to complete a survey of midcentury-era commercial architecture in Phoenix. His findings range from Googie style gimmicks to seriously iconic work by world-renown architects. In this first major study devoted exclusively to the commercial architectural design of Phoenix during this era, Ryden will take us on a lavishly-illustrated armchair tour through both well-recognized and little-known sites.
1:30 - 2:25 pm $10 Tickets Available at 480-994-ARTS [2787] Press option 2	Julius Shulman, Architectural Photographer Interviewed by David Tyda, Editor of Desert Living Magazine Progress + Preservation Trough the Lens While architectural photographer Julius Shulman is primarily remembered for his artful documentation of California architecture, it is a little-known and rarely-published fact that Shulman also photographed in Arizona as well. Samples of Shulman's Arizona work will be shown as the pair discusses the importance of preserving architectural treasures. Learn some of Shulman's photography techniques and what it was like to work with some of this century's greatest architects. NOTE: Although our original plan was to speak with Mr. Shulman directly in our auditorium, we have recently learned that he is too frail to travel at this time. An appropriate substitution will make this an interesting alternative to your typical slide show / lecture!
12:30 - 1:25 pm $5 Tickets Available at 480-994-ARTS [2787] Press option 2	Richard A. Eribes, PhD, AIA, University of Arizona Mythic Influence: Calvin C. Straub's Work in Phoenix After a very successful career designing for the cultural elite in Los Angeles, Cal Straub left California to become a professor at Arizona State University. In addition to an impressive body of work that often fused Arts and Crafts styling with Modern sensibility, Straub also left an indelible impression on the lives of those he taught at ASU. Dick Eribes will provide a biographical sketch and illustrated tour through Straub's significant works, with a spotlight on those he completed in Arizona.
11:30- 12:25 pm FREE TO THE PUBLIC	John Jacquemart, Historian Researching Your Midcentury Modern Home using Primary Sources Follow the information hound John Jacquemart through the stages of launching a quest to research midcentury Modern homes and neighborhoods using local resources and online databases. Enhanced by rich illustrations and hands-on exploration of actual historical media John has found, this workshop is perfect for the Modern homeowner wishing to discover their home's history. Smith Residence by Ned Sawyer, AIA Avenida Hermosa by Haver (AIA) Nunn (FAIA) + Collamer, then by ModernCat.net
11:30- 12:25 pm FREE TO THE PUBLIC	Rachel Simmons Modern Color: Historic Mid-Century Color Palettes Throughout the postwar era House and Garden magazine published color forecasts followed by product manufacturers and consumers, influencing modern interior design. Come view color palettes and learn about the colors specific to the year your home was built, as well as a general postwar color palette that encompasses the entire era.
11:30- 12:25 pm $15 (includes materials fee) SOLD OUT!	Charlie Ray, Designer, The Green Room Cacti and Succulents as Living Sculpture In addition to leading the indoors out, a principle tenet of Modernism is bringing the outdoors in. Learn how to create living modern sculpture out of low-maintenance cacti and succulents in this hands-on workshop. Plant selection, dramatic staging, top dressing, potting, aesthetics, and maintenance will be discussed.
10 - 11:30 am April 4 - OR - April 5	Ace Bailey, President, Ultimate Art & Cultural Tours The Ultimate Tour of the Hotel Valley Ho Tour this iconic Scottsdale resort designed by Ed Varney in 1956 and rehabilitated beyond its glory in 2004 by Mark Philp of Allen + Philp. In addition to the standard tour, guests of Modern Phoenix will experience an exclusive tour of one of the condominium penthouses. Refreshments provided. Tourgoers also receive special discount cards for Trader Vic’s, Café ZuZu and the VH Spa. Tour meets at the Valley Ho. Valet Parking available Hotel Valley Ho originally by Ed Varney, AIA (original) and renovated by Allen + Philp Architects, AIA
	Pernell Residence (Haver Family Home Complex) by Ralph Haver, AIA, then Harry Pernell Hobza/Bageant Residence by Ralph Haver, AIA, then Brett Hobza/Homework Remodels   SOLD OUT! Sunday April 5 2009: Founding Fathers of Modern Phoenix Tour in Uptown Phoenix, Arcadia and surrounding area
1 - 6 pm $25 SOLD OUT! A map of exactly where to check in on the day of tour will be mailed with your tickets.	Home Tour SOLD OUT! Self-guided park-and-walk tour through custom homes, tract homes and condos by Modern architects Ralph Haver, Al Beadle, Cal Straub, Fred Guirey, Ned Sawyer, Harold Ekman, Donn Wooldridge, and more! The Lambda Car Club of Central Arizona Chapter will have their vintage autos out for the day for our enjoyment. Vintage automobiles at almost every home!
	White Gates Residence by Al Beadle Whiffen House by Cal Straub, FAIA Sorosky House by Woolsey Studio, AIA
6 - 9 pm Free to home tour ticketholders	Retro Cocktail Hour Revisited: Modern Phoenix Afterparty at Hanny's restaurant, downtown Phoenix Sponsored by Desert Living magazine.

Buzz about Previous Modern Phoenix Home Tours

Radio feature on NPR about 2007's Tour in Marlen Grove

"Thanks for the wonderful event on Sunday. I know it takes a tremendous amount of time and effort to create this, and it is so worth it! I felt a connection to my neighborhood that I haven't felt since I moved here (and missed from my last neighborhood), and made some connections that I think are seeds for the future. It can be a challenge to create community in Phoenix. Efforts like yours are so important."

Marie Jones
Home Tour Homeowner

"This whole event was a ton of fun! Thank you to everyone that helped out! It was all very inspirational and gave Shawn and I the impetus that we needed to get some things done we've been wanting to do for quite a while.

I would also like to thank all of the tour participants. Everyone was very gracious, polite, and respectful. It was a pleasure to share our home with so many wonderful people. I especially loved the opportunity to meet so many of our neighbors with similar interests in modernism."

Monica Augustinak
Home Tour Homeowner

"Many, many thanks to Alison and Matthew for all their hard work putting together the Modern Phoenix Home Tour! The event had something for everybody, from the expo to the seminars, to the tours of Paradise Gardens. And, as any of you who were there know, the entire event went off without a hitch. Something else that was evident today: the community that Alison and Matthew started online has gone well beyond the virtual world, and spilled over into the real world.

Early this morning, before heading over to the Art Institute, I wasn't feeling very well at all. So, the plan was to give my little talk, maybe look at a couple homes, and call it a day. But that's not how it turned out at all. Kate and I had such a great time, and met so many interesting people; we ended up closing down the party at the Jarsons around 9:30. How to explain this miracle cure? The way I see it, it can only be the healing power of the Modern Phoenix community -- and we have Alison and Matthew to thank for it. So, thank you."

Peter Wolf
Home Tour Guest Speaker

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