Phoenix's original pink modern co-operative apartmentsIn 1957 Del Webb Corporation introduced Phoenix to its first co-operative living apartment building, Phoenix Towers. As part of our "Heard about Modern" tour produced in cooperation with the Heard Museum, we offered guests the opportunity to tour it in 2014. The view of Phoenix Towers from the Heard Museum's sculpture courtyard is particularly special.
Chicago architect Ralph C. Harris designed the 60 units to be like "a collection of modern of air conditioned single story ranch homes, grouped together in a vertical plane". The pink landmark, listed on the National Register of Historic Places in 2008, was built with Phoenix's own state of the art Superlite block. Four wings extend across the former estate of Dwight Heard, of the neighboring Heard Museum, affording maximum privacy and soundproofing. Each fin of the balcony serves as shade for the patio below.
The original model apartment interior color scheme, appointed by Lou Regester Furniture, was celadon green, cream soda and harbor blue with accents of turquoise, pumpkin and black. The kitchens were reported to be state of the art.
Pricing started at $32,000 putting these homes at the luxury end of the scale for 1957.
The terrazzo thunderbird in the lobby was designed by architect Ralph C. Harris and executed by Phoenix Gems, Inc.
The building rises 14 stories high, affording gorgeous views of Midtown and the surrounding mountains. It is still a highly desirable place to live today, with easy access to light rail, cultural amenities and proximity to Downtown.